At 777af, your privacy is treated seriously. This Privacy Policy explains in plain English exactly what personal data we collect, why we collect it, how we use it, who we share it with, and what rights you hold as a player on our platform.
Registration details, identity documents, device data, session logs and transaction records. Only what is necessary for platform operation.
Account management, KYC verification, fraud prevention, responsible gambling monitoring and — with consent — marketing communications.
Only essential third-party service providers (KYC, payments, security) under strict data agreements. We never sell personal data for marketing.
Access, correction, deletion, restriction and data portability requests are all handled via our support team. See Section 9 for the full list.
Account data is retained for the life of the account plus a post-closure period required for legal, regulatory and fraud-prevention purposes.
We use strictly necessary and analytical cookies. No third-party advertising cookies are placed without consent. See Section 11 for cookie details.
This Privacy Policy (hereinafter "Policy") is published by 777af (hereinafter "the Platform", "we", "us", "our") and applies to all personal data collected from individuals ("you", "the Player") who access or use the 777af online gaming platform available at https://777af.cam, including through any associated mobile interface or customer support channels.
This Policy is intended to provide you with clear, honest and complete information about how we handle your personal data. We are committed to processing personal data lawfully, fairly and transparently, and to ensuring that appropriate technical and organisational security measures are maintained at all times.
By registering an Account on the Platform, you acknowledge that you have read and understood this Policy. This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform generally.
Pakistan Notice: Pakistan's data protection landscape is evolving. While this Policy reflects internationally recognised privacy standards, players should be aware that domestic data protection legislation in Pakistan may differ from frameworks in other jurisdictions. This Policy does not constitute legal advice.
For the purposes of this Policy, the following terms shall have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, contact details, identification documents, financial information and online identifiers. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, transmission and deletion. |
| "Data Controller" | 777af, as the entity that determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | A third-party service provider that processes personal data on behalf of 777af in accordance with a written data processing agreement. |
| "Account" | The registered player account through which individuals access Platform services. |
| "KYC" | Know Your Customer — the identity and address verification process required for certain account and transaction activities. |
| "Cookie" | A small text file placed on a user's device by a website to store session data, preferences or analytical information. |
We collect personal data from you directly (when you provide it) and indirectly (through your use of the Platform). The categories of personal data we may collect include the following:
3.1 Registration & Identity Data
3.2 Identity Verification (KYC) Documents
3.3 Financial & Transaction Data
3.4 Technical & Device Data
3.5 Gameplay & Betting Data
3.6 Communications Data
Data minimisation: We collect only the personal data that is necessary for the purposes described in this Policy. We do not collect sensitive categories of personal data (such as biometric data or health information) unless explicitly required for a specific regulatory or responsible gambling purpose, and only with appropriate safeguards in place.
We rely on one or more of the following lawful bases when processing your personal data:
| Lawful Basis | Applicable Processing Activities |
|---|---|
| Contractual Necessity | Processing required to create and manage your Account, process deposits and withdrawals, and deliver gaming services as agreed in the Terms & Conditions. |
| Legal Obligation | KYC and identity verification, fraud and money-laundering prevention, age verification, and retention of transaction records as required by applicable law. |
| Legitimate Interests | Platform security, fraud detection, responsible gambling monitoring, analytical improvements and internal reporting — where our interests do not override your rights and freedoms. |
| Consent | Marketing communications via email or in-platform notifications, where you have explicitly opted in. You may withdraw consent at any time (see Section 12). |
Personal data collected through the Platform is used for the following purposes:
6.1 We do not sell your personal data. 777af does not sell, rent or otherwise transfer personal data to third parties for their own marketing purposes.
6.2 Service providers. We may share personal data with third-party service providers who process data on our behalf solely to deliver the services described in this Policy. These include:
All third-party processors are engaged under written data processing agreements requiring them to maintain appropriate security standards and to process personal data only as instructed by 777af.
6.3 Legal requirements. We may disclose personal data to law enforcement, regulatory authorities or other competent bodies where we are legally required to do so, or where disclosure is necessary to protect the rights, property or safety of the Platform, its players or third parties.
6.4 Business transfers. In the event of a merger, acquisition or sale of all or part of our business, personal data held by the Platform may form part of the transferred assets. Affected players would be notified in advance of any such transfer where required by applicable law.
We will never proactively share your personal data with third parties for advertising, profiling or data-brokerage purposes. Any sharing is strictly limited to the operational purposes described in this section.
7.1 The Platform may transfer personal data to third-party processors or infrastructure providers located in jurisdictions outside Pakistan. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data, which may include:
7.2 By registering an Account and using the Platform, you acknowledge that your personal data may be transferred to, stored in and processed in countries outside Pakistan for the operational purposes described in this Policy.
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal or regulatory obligations. The following general retention principles apply:
| Data Category | Retention Period |
|---|---|
| Account registration data | Duration of account plus a minimum post-closure period as required by applicable law (typically 5 years). |
| KYC and identity documents | Duration of account plus a minimum of 5 years post-closure, or longer if required by anti-money laundering obligations. |
| Transaction and financial records | Minimum 5 years from the date of the transaction, or longer where required for fraud investigation or legal proceedings. |
| Gameplay and betting history | Duration of account plus a post-closure period for dispute resolution and responsible gambling monitoring purposes. |
| Support communications | Up to 3 years from the date of the most recent interaction, unless retained for longer due to an ongoing dispute or legal matter. |
| Marketing consent records | For as long as the Account is active or until consent is withdrawn, whichever is earlier, plus a post-withdrawal record for compliance purposes. |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data disposal procedures.
Subject to applicable law and certain exceptions, you have the following rights in relation to your personal data held by 777af:
Request a copy of the personal data we hold about you (a "Subject Access Request").
Request correction of inaccurate or incomplete personal data.
Request deletion of personal data where it is no longer necessary, subject to overriding legal obligations.
Request that we restrict processing of your data in certain circumstances, e.g., while accuracy is contested.
Receive your personal data in a structured, machine-readable format where processing is based on consent or contract.
Object to processing based on legitimate interests, including direct marketing. Objection to marketing is always honoured.
To exercise any of the above rights, please contact our support team via live chat or email at [email protected]. We will respond to all verified requests within a reasonable timeframe. We may need to verify your identity before processing a data rights request.
Please note that certain rights may be limited where compliance would interfere with our legal obligations — for example, we cannot delete transaction records that are required to be retained under anti-money laundering law.
10.1 777af implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration or destruction. These measures include:
10.2 Player responsibilities. You are responsible for maintaining the confidentiality of your Account credentials. You must not share your password with any third party. If you believe your Account has been accessed without your authorisation, you must notify us immediately via live chat or email.
10.3 Breach notification. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify affected players without undue delay and in accordance with applicable legal requirements.
11.1 The Platform uses cookies and similar tracking technologies to provide core functionality, analyse usage and improve the player experience. The following cookie categories are used:
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens and load balancing. Required for the Platform to function. | No |
| Functional | Remembering language preferences, display settings and login state between sessions. | No |
| Analytical | Aggregated, anonymised data about how players navigate the Platform, used to improve usability. No personally identifiable data is included in analytical reports. | Yes (where applicable) |
| Marketing | Used to deliver relevant promotional content within the Platform to players who have opted in to marketing communications. | Yes |
11.2 You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies may affect Platform functionality. Withdrawing consent for analytical or marketing cookies will not affect your ability to use core Platform features.
12.1 We will only send you promotional communications — including bonus offers, reload promotions and Platform news — where you have explicitly opted in to receive such communications at the time of registration or through your Account preferences.
12.2 Opt-out. You may withdraw consent for marketing communications at any time by:
12.3 Withdrawal of marketing consent does not affect any processing carried out prior to withdrawal, and does not affect transactional communications (such as withdrawal confirmations, KYC requests and security alerts), which we may send regardless of marketing preferences.
12.4 Self-excluded players. Players who are actively self-excluded will not receive any promotional communications from the Platform for the duration of the self-exclusion period.
The Platform is strictly for adults aged 18 years and over, or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from individuals under the minimum required age.
If we become aware that an Account has been registered by a minor, we will immediately close the Account, reverse any deposits made, and delete the personal data associated with that Account, subject to any overriding legal retention obligations.
If you believe a minor has registered an Account on the Platform, please contact us immediately at [email protected].
18+ Only: Adults 18 years and older — or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Age alone does not determine the lawfulness of participation in Pakistan.
14.1 This Policy has been prepared with Pakistani players in mind. Player account interfaces, correspondence and support communications are provided in English, with Urdu available on request via live chat.
14.2 Account balances and transaction records are displayed in Pakistani Rupees (PKR). Financial transaction data associated with payment services is processed by the relevant payment processor, not retained in full by 777af.
14.3 References to payment services familiar to players in Pakistan — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — appear on the Platform for contextual familiarity only. 777af does not imply any data-sharing relationship, endorsement or affiliation with those entities as a result of such references.
14.4 Pakistan's Prevention of Gambling Act, 1977, and other applicable regulations may affect the legality of online gambling for residents of Pakistan. This Policy does not constitute legal advice. Players are responsible for understanding applicable local law. 777af does not claim to be licensed, approved or regulated by the Government of Pakistan, PTA or any Pakistani authority.
15.1 777af reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform features. The effective date displayed at the top of this page will be updated whenever material changes are made.
15.2 Where changes are material, we will endeavour to provide advance notice to registered players via Account notification or the email address on file. Your continued use of the Platform following the publication of an updated Policy constitutes acknowledgement of the revised terms.
15.3 We encourage you to review this Policy periodically to stay informed about how we protect your personal data.
If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your personal data, please contact us through one of the following channels:
Available 24/7 from within your Account. The fastest way to reach our team. English-language support; Urdu available on request. For data rights requests, please mention "Privacy Request" at the start of the chat.
For privacy-related enquiries, Subject Access Requests and erasure requests, write to us at:
[email protected]Please include "Data Privacy Request" in your subject line. We will respond within a reasonable timeframe.
Our support team is available around the clock to handle privacy queries, data access requests and account-related concerns — in English, with Urdu available on request.